Introduction
Browser statistics
Office for National statistics publications http://www.ons.gov.uk/ons/publications/index.html?pageSize=50&sortBy=none&sortDirection=none&newquery=internet
W3 Schools http://www.w3schools.com/browsers/browsers_stats.asp
Browser statistics 2014 Internet Explorer Firefox Chrome Safari Opera January 10.2 % 26.9 % 55.7 % 3.9 % 1.8 %
OS Platform statistics 2014 Win8 Win7 Vista NT* WinXP Linux Mac Mobile January 13.4% 55.3% 1.5% 0.3% 11.0% 4.9% 9.6% 4.0%
2014 Total iOS * Android Others January 4.00 % 1.23 % 1.93 % 0.84 %
Intelligent Positioning have conducted a poll of mobile traffic share, compared to desktop traffic share over the course of 2013. We used our rich Analytics data, affording us data comprised of over 175 million visits in 2013 for the survey.
http://www.intelligentpositioning.com/blog/2014/01/mobile-and-tablet-traffic-set-to-overtake-desktop-by-mid-2014/
Mobile Marketing http://www.smartinsights.com/mobile-marketing/mobile-marketing-analytics/mobile-marketing-statistics/
Responsive Design Infographic http://monetate.com/infographic/responsive-design-the-next-great-hope-or-all-hype/
Browser Infographics http://monetate.com/infographic/browser-wars-the-end-or-just-the-beginning/
Desktop vs Mobile Engagement http://www.comscore.com/Insights/Press_Releases/2012/5/Introducing_Mobile_Metrix_2_Insight_into_Mobile_Behavior
General Mobile Usage from Google http://www.gstatic.com/ads/research/en/2011_TheMobileMovement.pdf
Location based services http://www.pewinternet.org/2012/05/11/three-quarters-of-smartphone-owners-use-location-based-services/
Share of Web Borwsers - Wikipedia http://en.wikipedia.org/wiki/Usage_share_of_web_browsers
Smartphone Usage Stats http://en.wikipedia.org/wiki/Smartphone#Market_share
Smartphone Browsers http://en.wikipedia.org/wiki/Mobile_browser#Popular_mobile_browsers
Future Browser decisions http://www.unwiredview.com/2013/11/21/android-4-4-kitkat-ships-without-browser-app-oems-have-to-license-chrome-or-build-their-own/ This could mean more browser testing in future on all mobile devices
Grouping Phones http://jquerymobile.com/gbs/1.4/
Testing http://www.quirksmode.org/webkit_mobile.html#t01
Android Devices http://www.androidcentral.com/devices
Marketing and sales both need full exposure to the life cycle of a user visit on the AskHanuman website.
This includes :
- Tracking user events, i.e. click on buttons, carousels
- Submitting the form and viewing the Thank you page, Goal
-
Campaigns, understanding where the user came from and what goals and events they achieved
- Find out about the Analytics Requirements
- Complete sections
Investigate the best analytics to use for the reporting required.
There are many more tools than Google Analyitcs out there, some provide realtime reporting.
- Determine analytics for mobile devices. https://testflightapp.com/ offers an SDK for this
Google Analytics
Log the google analytics identifier for each project here GA identifier is - UA-
Administrator access to the profiles
Events
Setting up events requires some coding in the JS
_gaq.push(['_trackEvent', 'category', 'action', 'opt_label', 'opt_value', 'opt_noninteraction']);
category
The name you supply for the group of objects you want to track.
action
A string that is uniquely paired with each category, and commonly used to
define the type of user interaction for the web object.
For instance to track the Car Insurance Form we could use the following:
_trackEvent("CI", action, opt_label, opt_value, opt_noninteraction)
Database statistics
Create a page that lists some arbitrary statistics I.e. Orders over the past week, by day.
Considerations
- Currently the analytics is at the top of the page - review this:
- I believe there are two analytics included in the pages
- Check out Goals and Events for certain actions - i.e. Order
Todo
http://blog.gospodarets.com/track_javascript_angularjs_and_jquery_errors_with_google_analytics/