1. SEO



SEO, SEM, Adverts

  • Add the canonical name to the pages
  • Sort out http://schema.org/ micro-formatting over the layouts / partials
  • Sort out the HTML5 sections and Headers within
  • Create standard Adsense units
  • Create a Google Sitemap
    • https://github.com/middleman/middleman/issues/259
    • https://github.com/pixelpark/middleman-sitemap
    • http://www.nicolasgarnil.me/blog/2012/programmatically-creating-a-sitemap-for-your-middleman-website/

    ## Search

  • Create a search engine for the site
    • Create JS search
    • API into on-line elastic search
  • Google Search make this a standard widget that can be applied to any site.


Search Engine Marketing is basically the global term that involves SEO and advertising to raise the SERP position of a website


Search Engine Optimisation is the process of configuring your web site to ge the best advantage when the majog search engines such as Google spider your web pages.

There are many tools that can scan and guide you in getting the basics of SEO correct


The basics of SEO are:

  • Title
  • Description
  • H1 tag
  • Relevant content for the phrases and keywords you want to target
  • Link backs from relevant and similar sites
  • Speed and valid web site coding
    • http://gtmetrix.com/analyze.html
    • http://gtmetrix.com/reports/greentouchpi.com/CGO0gb3I



Seach engine results page

Again there are tools to help monitor the SERP rating of your site against the keywords and phrases targetted

SERP Workbench

http://thenextweb.com/socialmedia/2014/02/28/get-found-guide-getting-everlasting-traffic-keyword-research/?fromcat=all#!xUQMZ http://www.transversal.com/solutions/seo Search Console

  • https://www.optimizely.com/optimization-glossary/website-optimization/?otm_source=google&otm_campaign=G_WW_Search_Shiva&otm_content=wot_bt=51064707332&gclid=CjwKEAiArdG1BRCLvs_q-IObwxMSJACXbLtzcrBorRYH1p21yikwxnEsFMIJ-MJLpAg6xUmLZy2mgxoCBx7w_wcB